Introduction Episode, Setting the Scene and What to Expect in Future Episodes

Who am I to talk marketing? Why you should listen to another weekly marketing podcast and what will you learn when you subscribe?
Marketing theory and advice is everywhere so why don’t we implement it in our own businesses? What’s the gap between learning and doing?
From a practical perspective I know that when you run a business or work within a larger organisation it’s not so simple, there’s so much going on and finding the time to ‘do’ marketing is limited, let alone finding the time to research, test and then fit new processes to your busy schedule.
This Podcast takes a different approach, turning marketing on it’s head by looking at real examples, looking at what works and what fails, and analysing what real people can learn from them, and how they can implement them into their own work or business.