Christmas Marketing Campaign fo Oldrids& Downtown

When Oldrids & Downtown and Lincolnshire Life Magazine were planning their Christmas 2019 campaign they asked Through the Lens Photography to capture their product and lifestyle images.

Oldrids & Downtown are one of the largest networks of department stores in the midlands, having been trading since 1804. Lincolnshire Life is a monthly magazine founded in 1961 & devoted to the history, culture and contemporary life of Lincolnshire.

For the Christmas marketing campaign Lincolnshire Life secured the use of a stunning luxury apartment in the prestigious Bailgate Court development within Lincoln’s historic Cathedral Quarter. With great natural light, beautiful picture windows and the highest quality fittings it made the perfect backdrop for the campaign photography.

With a team of stylists, models, make-up & hair professionals the full day shoot progressed through a shot list including interior & exterior photos, fashion, toys, jewellery & cosmetics, gifts and food as well as associated ‘life-style’ shots.

We added additional strobe lighting to supplement the natural lighting within the apartment to make the images ‘pop’ and to increase the clarity & vibrancy of the final shots.

Throughout the day we changed clothing, make-up, props & location to create a broad portfolio of shots to support the entire campaign.

During the day we even managed to shoot the Lincolnshire Life’s Christmas edition cover image.

The images produced were used across Oldrids & Dowtown Christmas campaign, on social media, website and in print. Our image was also used as the Christmas cover image for the December edition of Lincolnshire Life Magazine.

Here’s what Lauren Hackett, Marketing Executive at Turnbull had to say:

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